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AbandonedSaaSAnalyticsOpen to sale or partnership

Revive MetricVault

A SaaS metrics dashboard that spent five months integrating tools before proving anyone would pay

Revive Score30
Demand5/10
Rebuild DifficultyHigh
Assets Available4
Asking PriceOpen to offers
Composite case studyRavi & SamRead full postmortem

The opportunity

A plain metrics aggregator is commodity software. A revival should start with one painful decision, such as diagnosing churn, pricing, or funnel leaks, and turn raw metrics into a specific operating recommendation.

Revival potential3/10

What happened

What it was

MetricVault was a SaaS dashboard that aggregated metrics from multiple tools into one view. We built integrations for Stripe (revenue, MRR, churn), Plausible and Google Analytics (traffic), Mailchimp and ConvertKit (email subscribers), GitHub (stars, issues), and Twitter (followers). The dashboard showed everything in a clean grid with sparkline charts, trend arrows, and customizable date ranges. We also built alerts (notify me if MRR drops 10%), a team sharing feature, and a weekly email summary. We built all of this before launching publicly.

What worked

The Stripe integration was solid — MRR, churn, and revenue charts were accurate and fast. The UI was clean. Beta users who connected Stripe said the dashboard was better-looking than Baremetrics. The weekly email summary was the feature beta users mentioned most positively — they liked getting a snapshot without logging in.

Why it failed

We spent 5 months building 7 integrations, alerts, team features, and email summaries — without charging anyone or validating which features mattered. When we finally invited beta users, most connected only Stripe and sometimes Plausible. Nobody used the Mailchimp, GitHub, or Twitter integrations. Nobody set up alerts. Nobody used team sharing. We'd built a feature-complete product that addressed our imagined needs, not actual user needs. Meanwhile, ProfitWell (free), Baremetrics, and ChartMogul all shipped AI features and better onboarding during the same period. By the time we launched, we were behind the market despite months of work. We also never established pricing. We kept saying 'we'll charge once we have enough integrations,' which meant we never charged. After 5 months of evenings and weekends with zero revenue and no clear competitive advantage, we both burned out.

Key lesson

Building for 5 months without shipping, charging, or talking to users beyond our own assumptions. Every integration we built past Stripe was a guess. We should have launched with Stripe-only in week 2, charged $9/month, and let paying users tell us which integration to build next. Instead, we guessed wrong 5 times and built things nobody used.

Launched2024-06
Shut down2024-11
Revenue$0 (we planned to launch paid tiers after 'finishing' the integration list — we never finished)
Users~40 beta signups from an Indie Hackers post, 8 connected at least one integration, 0 paid
Failed becausePoor ExecutionCrowded MarketLost Motivation / Burnout

Available assets

Codebase
Domain
Analytics data
Brand assets
Built with
Next.jsSupabaseVercelTailwind CSSStripe

Founder intent

Open to
Sell codebasePartnershipOpen to offers
Asking priceOpen to offers
Contact preferenceApp Graveyard relay
Build cost$3,400 (Supabase Pro, Vercel Pro, domain, some API costs, a few contractor hours for OAuth integration)

App Graveyard has not verified ownership, asset claims, pricing, or availability. This is an interest signal, not a transaction.

What to watch out for

!

Original execution quality was low. Expect to rebuild most of the product from scratch.

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