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App Graveyard

Apps that failed: Couldn't Retain Users

1 postmortem where the primary reason for failure was couldn't retain users. Learn what went wrong so you can avoid it.

InnerLog

AI-guided journaling that asks the right questions at the right time

R.I.P.
AUG '2024 – FEB '2025
FailedCompositeCouldn't Retain Users

ValidatedFirst-session engagement was extremely high.

NeedsDaily journaling apps are a graveyard category.

Revenue
$860 (annual subscriptions at $29.99/year — about 29 subscribers at peak)
Users
~3,200 downloads, ~1,100 wrote at least one entry, 29 paid subscribers
Built in
3 months
Had revenueHas usersLow rebuild difficulty