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App Graveyard

Apps that failed: Wrong Audience

1 postmortem where the primary reason for failure was wrong audience. Learn what went wrong so you can avoid it.

SoulPulse

Daily spiritual practice tracker for prayer, meditation, and reflection

R.I.P.
MAY '2024 – NOV '2024
FailedCompositeWrong Audience

ValidatedThe onboarding was well-designed. Users picked their spiritual tradition (or 'none'), sele…

NeedsFaith-based apps for specific traditions are underbuilt relative to the market size.

Revenue
$0 (planned a $3.99/month subscription, never launched it — too few users)
Users
~700 downloads across iOS and Android, ~120 used it more than once
Built in
4 months
Has users